JD Uchima

I have 16 years of experience, have been leading design teams for 11 years, and have managed a total of 22 product designers and user researchers in my career so far.

I've been a design leader across a varity of industries including in-house VC, video streaming, HR, fintech, consumer sports and live events, and most recently the restaurant and hospitality space.


Sr. Director of Product Design Nov 2020 - Present

As the first design leadership hire, I defined and stadardized our team process, created career progression frameworks to help guide and mentor the team, and lead the creation of our design system. Sitting on the leadership team, I work with my product and engineering peers to drive product and business strategy through the lens of UX.

BIP Ventures

Director of Product Mar 2020 - Nov 2020

Lead and defined product and design roadmap for internal portfolio tools. Served as a mentor and resource for portfolio companies, helping to align product design/UX with company and VC goals.

Director of UX Jul 2017 - Jun 2019

Leading end-to-end design and UX for a international team based in Atlanta and India. Covering user research, interaction design, prototyping, and visual design. Lead a robust user persona project that helped establish UX as a pillar within the company and directly informed business and roadmap decisions.

Team Lead Sep 2016 - Jun 2017

Lead a multidisciplinary team for the "Consumer" vertical consisting of interaction designer, visual designers and user researchers within a larger UX team of twenty plus. Responsible for main consumer website, profile and resume upload processes, iOS and Android native apps and white label third party job posting board platform.

Director of Product Design Jan 2016 - Sep 2016

I lead the end-to-end user experience and design for a mobile app platform offering commerce, ticket sales, and data solutions for over 350 sports teams and entertainment venues. Evangelized and introduced user research and user testing principles to the company to help drive product roadmap decisions.

Creative Director Jul 2013 - Dec 2015

Responsible for all aspects of design for the nation's largest high school digital sports network working on; the NFHS Network consumer product, native apps, bespoke video streaming platform and enterprise admin backend.including UX, brand, sales and product.